Hollywood has been doing it for years, but now the e-book industry has caught on: product placement.
“We regard product placement as a new and extremely potent source of income,” says Nert Riesman, of E-POW (E-book Publishers of the World).
Retailers, long frustrated by their inability to reach potential customers who have their noses stuck in books, are eager to jump on the e-book product placement bandwagon.
Some purchasers of e-books may already have found their reading experience enriched by product placement links.
And suddenly the memory returns. The taste was that of the little crumb of madeleine which on Sunday mornings at Combray (because on those mornings I did not go out before church-time), when I went to say good day to her in her bedroom, my aunt Léonie used to give me, dipping it first in her own cup of real or of lime-flower tea.
Marcel Proust: Swann's Way
"Yes; pray come to table," said Sobakevitch to his guest; whereupon they consumed the customary glass of vodka (accompanied by sundry snacks of salted cucumber and other dainties) with which Russians, both in town and country, preface a meal.
Nikolai Gogol: Dead Souls
Her running greatly did augment her beauty and her grace.
The wind ay whisking from her feet the labels of her socks
Upon her back as white as snow did toss her golden locks
And eke th’embroidered garters that were tied
beneath her ham.
Ovid: Metamorphoses (translated by Arthur Golding)
“We regard product placement as a new and extremely potent source of income,” says Nert Riesman, of E-POW (E-book Publishers of the World).
Retailers, long frustrated by their inability to reach potential customers who have their noses stuck in books, are eager to jump on the e-book product placement bandwagon.
Some purchasers of e-books may already have found their reading experience enriched by product placement links.
And suddenly the memory returns. The taste was that of the little crumb of madeleine which on Sunday mornings at Combray (because on those mornings I did not go out before church-time), when I went to say good day to her in her bedroom, my aunt Léonie used to give me, dipping it first in her own cup of real or of lime-flower tea.
Marcel Proust: Swann's Way
"Yes; pray come to table," said Sobakevitch to his guest; whereupon they consumed the customary glass of vodka (accompanied by sundry snacks of salted cucumber and other dainties) with which Russians, both in town and country, preface a meal.
Nikolai Gogol: Dead Souls
Her running greatly did augment her beauty and her grace.
The wind ay whisking from her feet the labels of her socks
Upon her back as white as snow did toss her golden locks
And eke th’embroidered garters that were tied
beneath her ham.
Ovid: Metamorphoses (translated by Arthur Golding)
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